I had one Oak that behaved oddly -- sometimes it would appear to boot normally and begin the 1 blink-per-second, with SoftAP SSID active. Other times, it would only give me a power light, with no blinking status. After *much* trial and error, I finally got the firmware update via the local server method.
Try powering up and down a few times. If it's not blinking, power down and wait a minute or two before powering back up. If you still don't get a response, try the Pin 1 reset (attach P1 to GND, power up, wait about 3 sec, then disconnect P1 from GND).